PT Tri Ratna Diesel Indonesia
Branding & Social Media | Digital Marketing | Website & SEO | Landing Page | Visual Design | Photo & Video Production
The Challenge
Our partnership with PT Tri Ratna Diesel Indonesia began after a long-standing collaboration with its parent company, Rutan Group, for whom we created a company profile back in 2008. By 2022, TRD needed to redefine its brand image — not just as a manufacturer, but as a symbol of national pride in Indonesia’s agricultural and industrial sectors.
While TRD had strong technical expertise, their brand positioning was outdated. They needed to be recognized as a national brand with 80% TKDN (local content) that could stand alongside global competitors, attract government partnerships, and connect with a wider market.
Our Approach
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Refined the brand narrative to position TRD as a nationalist brand — an Indonesian manufacturer contributing directly to local industry and infrastructure.
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Executed a full digital marketing strategy across Instagram, Facebook, LinkedIn, TikTok, and SEO-driven website optimization (Google rank #1 for key industry terms).
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Built TRD’s e-commerce presence with online stores on Shopee and Tokopedia, making their products more accessible nationwide.
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Produced company profile assets (photography, video, and corporate storytelling) to align with their government and B2B partnerships.
The Transformation
Rebranded TRD as a trusted national manufacturer, strengthening credibility with government projects in agriculture and marine infrastructure.
Elevated visibility across social media and search, connecting with new audiences and reinforcing their Made in Indonesia identity.
Expanded distribution channels through e-commerce, opening direct-to-consumer opportunities alongside traditional B2B markets.
