AYANA
Branding & Social Media | Digital Marketing & CRM System | E-Commerce Website & SEO | Visual Design
The Challenge
Ayana Living is a premium furniture brand targeting the middle–upper class segment. Despite offering quality products, the brand lacked strong awareness and a clear digital presence in a competitive market where storytelling and lifestyle positioning play a crucial role. The challenge was to define a brand message that resonates emotionally with aspirational homeowners while expanding Ayana’s visibility across digital channels.
Our Approach
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Crafted and refined the brand message: “Menciptakan Ruang Lebih Bermakna” (“Creating More Meaningful Spaces”), positioning Ayana as more than just furniture — but as a lifestyle brand.
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Executed social media marketing strategies (Instagram, Facebook, TikTok) with content tailored to aspirational living and design inspiration.
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Designed and managed digital ad campaigns (Meta Ads) to drive targeted reach and conversions.
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Developed a full e-commerce website, optimized for user experience and integrated with online transactions.
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Implemented SEO strategies to improve discoverability and ranking for furniture and home living keywords.
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Coordinated KOL collaborations with lifestyle influencers to enhance credibility and lifestyle appeal.
The Transformation
Built an integrated, measurable marketing ecosystem.
Generated 100+ inbound leads within a monthly reporting period.
Improved marketing visibility through structured analytics and reporting.
Established a scalable CRM and lead management foundation.
Enabled management to make data-driven marketing decisions.
