MARGO MURAH BARU
Branding & Social Media | E-Commerce Website & SEO | Landing Page | Visual Design | AI Video Promotion | Media Buying | Gamified | AI Customer Support
The Challenge
Margo Murah Baru (MMB), a well-known retail furniture chain in Solo, Indonesia, operates 16 branches across Central Java. Despite its scale, the brand struggled with an inconsistent image — their creative team focused on producing content but lacked clear brand strategy, message, and cultural alignment. The key challenge was to reposition MMB as the go-to furniture retailer with the promise of “Harga Pabrik, Mutu Terbaik” while connecting authentically with the local community, whose language and traditions remain deeply rooted in Javanese culture.
Margo Murah Baru Jingle
Monarchy
Our Approach
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Crafted brand strategy guidelines to unify MMB’s image, message, and communication style.
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Developed localized content marketing tailored for Central Java’s cultural nuances, ensuring messaging resonated with regional customers.
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Executed social media campaigns and optimized digital marketing channels, including e-commerce platforms and SEO, to boost both awareness and sales.
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Conducted team training sessions to align internal staff with brand vision and equip them with digital selling skills.
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Designed and launched customer satisfaction surveys to strengthen service quality and loyalty.
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Supported with WhatsApp marketing funnels for direct engagement and retention.
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Authored a biographical book documenting Margo Murah Baru’s history, turning its legacy into a storytelling asset for branding.
The Transformation
Established a strong and consistent brand identity rooted in trust, affordability, and cultural relevance.
Enhanced digital presence and e-commerce readiness, driving online visibility and customer reach.
Empowered internal teams with skills and tools to sustain long-term brand growth.
Preserved and leveraged the brand’s heritage story to build deeper emotional connections with customers.
