DARMO HOSPITAL
Branding & Social Media | Website & SEO | Landing Page | Visual Design | Video Production
The Challenge
Darmo Hospital is one of the most historic hospitals in Surabaya with a long-standing reputation in the community. However, over the years it had developed a public perception as an old-fashioned and outdated institution, which negatively impacted its brand image.
Our Approach
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Repositioned and refined the brand messaging, positioning, and image to project a modern, trusted, and patient-centered identity.
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Revitalized the hospital’s digital presence through Instagram, Facebook, YouTube, TikTok, official website redesign, and SEO optimization.
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Produced professional visual assets including corporate photography, profile videos, and storytelling content to strengthen brand communication.
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Supported the internal marketing team in executing collaborative healthcare events, inviting medical professionals and health-related communities to increase exposure and attract potential patients.
The Transformation
This project successfully transformed Darmo Hospital’s brand perception from an outdated institution into a modern, trusted, and community-driven healthcare provider. The refreshed brand identity and enhanced digital visibility significantly improved awareness, engagement, and patient trust.
