STIE MAHARDHIKA
Branding & Social Media | Digital Marketing & CRM System | Landing Page | Visual Design | AI Video Promotion | AI Customer Support
The Challenge
STIE Mahardhika, a long-standing client we’ve partnered with since 2008, sought to refresh its brand presence in a highly competitive education sector. Despite its strong legacy as a business school, the challenge was how to differentiate its positioning and connect with Gen Z students who demand both academic excellence and real-world entrepreneurial relevance.
Our Approach
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Defined and amplified the brand message: “Shaping Entrepreneurs, Awakening the Hero Within You.”
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Curated and managed social media channels (Instagram, Facebook, TikTok) to increase awareness and build community engagement.
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Activated KOL and influencer collaborations to reach wider youth audiences authentically.
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Designed gamified campaigns and referral programs to drive enrollment interest and strengthen peer-to-peer promotion.
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Built digital sales funnels with Meta Ads, guiding prospective students from awareness to application seamlessly.
The Transformation
Elevated STIE Mahardhika’s online presence as a modern, entrepreneurial-driven institution.
Improved student engagement and awareness through interactive, gamified, and community-based content.
Strengthened digital acquisition channels, ensuring measurable growth in leads and enrollment inquiries.
